Elizabeth Arden is product to announce the continuation of its longstanding relationship with Sparrow Society, a South African non-profit organization that provides a different option to the conventional relief & aid model.
Kate Senekal is the founder of Sparrow Society, a non-profit organisation which connects and empowers women in the townships of Gugulethu, Masiphumelele and Philippi, South Africa through their
craftsmanship, design, and creative skills.
A photographer by profession, Kate was motivated to give this up and follow her passion of empowering disadvantaged communities. She was inspired by the talented women she saw in townships creating “charity trinkets” for sale, and not living up to their talent’s full potential.
Kate provided a platform to share her knowledge and to guide and train women in these communities to master their skills. This empowered them to create beautiful bags, candles, jewellery and other products designed by Kate herself.
Sparrow Society has grown into a proudly local brand, which is now sold through a number of South African retail outlets.
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